Any successful business owner knows that the business will make more money with a good promotional plan. Your customers are never going to buy your product unless they know where to find you. Good promotion will also convince your customers why they should spend money with you instead of your competition. There are many ways to promote and your promotion strategy should be whatever is going to maximize your sales potential.
Using social networking is a great way to promote your business. You can use a mix of services such as Facebook, Twitter, LinkedIn and other niche social sites to promote yourself. Social media is the easiest way to reach out to customers anyway in the world and expand your market base.
Text Message Marketing
It is very efficient nowadays to market your business through the cell phone. There averages around 1.2 cell phones per person in the United States. If this is taken into perspective, your audience that would be exposed to your marketing campaigns would be enormous. Text message marketing is a fantastic way to reach an audience without smart phones. Businesses need to realize that ad banners on the mobile platform is only effective for 60% of mobile users out there. With companies providing services such as Tatango’s sms advertising service, many small businesses can allocate their budget for marketing more effectively.
Radio And TV
Television and radio are two traditional mediums in which a company can advertise effectively. The key is to know what stations to advertise on. It means that you have to know and understand what market you are targeting. You wouldn’t want to put an ad for a new Lil Wayne CD on during Matlock, or for a sit down bath during Saturday morning cartoons.
Word Of Mouth
Get your product into as many markets as possible. A good way to develop word of mouth is to give out free samples outside the grocery store, or have a truck that goes around town handing out free samples. Not only will people hang around looking for your free samples, but people enjoying the samples will equal more sales for your products.
Give Away Free Service
If you are a service based business, you might want to give out a free consultation, or the first hour of tutoring can be free. This will get people to try your service knowing there is no risk other than time invested. If all goes well, you can then get even more word of mouth and more potential customers.
Your business should be promoting wherever there are going to be customers for you to reach. No one will buy from you if they don’t know you exist. Good promotion will allow people to see and try your product or service without feeling as if it was a waste of money.